In this section: startup consulting, digital interaction testing, website redesign projects
It is my belief that you don't have to be a trained researcher to deeply understand your users. You do need a plan to acquire data that will drive downstream decision-making. I can help your business develop a strategic plan for data collection and improve the bottom line.
Startup consulting
Given my expertise in user research and leading research teams, Career & Company (a startup in the job seeking/recruitment market) brought me in to mentor their team of seven by leading UX research during the UI Venture School Summer Accelerator (an 8-week accelerator program). With a fast-paced roadmap, it was critical to work lean and smart in order to meet weekly benchmarks. So I trained and collaborated with the entire team to recruit and run weekly experiments. Working with employees of the company with all levels of UX experience, I trained them on effective and simple ways to connect with their target users and gather data and customer insights.
Digital interaction testing
Working in innovative technology with a background in educational gaming and human-computer interaction, I was asked to consult on a game prototype, Planet Z. Their goal was to provide undergraduate students a fun way to practice core concepts in the field of statistics. Already they had their work cut out for them. My job was to test core interactions in the game, ensure a good learning/game mechanic 'fit' and help the team overcome development roadblocks delaying game production.