Market Audit and Competitor UI Audit

Goals

Drive insights of the online, career-placement industry during startup ideation phase. Provide UI benchmarks for design prototyping of product.

Methods

Research was collected via access to online collections and summarized in three parts:

  1. career placement industry audit
  2. competitor user interface audit
  3. literature review

Deliverables

  • Performed market audit report that summarized the scope of the current online job hunting market that lead to refined understanding of scope of industry during company ideation.
  • Conducted competitor UI audit with detailed summary of user interface similarities and differences that drove prioritization for product feature development and provided the design team with baseline UI.
  • Summarized important literature on career decision making styles, web-based recruitment, value perception and applicant expectations to drive insights about user behavior and motivations.