Goals
Drive insights of the online, career-placement industry during startup ideation phase. Provide UI benchmarks for design prototyping of product.
Methods
Research was collected via access to online collections and summarized in three parts:
- career placement industry audit
- competitor user interface audit
- literature review
Deliverables
- Performed market audit report that summarized the scope of the current online job hunting market that lead to refined understanding of scope of industry during company ideation.
- Conducted competitor UI audit with detailed summary of user interface similarities and differences that drove prioritization for product feature development and provided the design team with baseline UI.
- Summarized important literature on career decision making styles, web-based recruitment, value perception and applicant expectations to drive insights about user behavior and motivations.