GOALS
A high profile organizational merger at the University of Iowa resulted in a new organization, the Office of Teaching, Learning & Technology, formerly three units across campus. Stakeholders wanted to disseminate information online to their target audience, develop brand recognition across campus and build internal and external cohesion. They brought me in to help them test the newly launched website and develop strategies to better reach their constituents.
METHODS
After meeting with stakeholders I lead a small team to determine site performance. We tested a target sample of users by having them complete tasks on the site. Then, a post-test survey told us more about their experience using the site and other insights about how to improve it.
Methodology included mixed-modal testing including qualitative and quantitative measures.
DELIVERABLES
- High-level report was presented to leadership committee including quotes, clips, observations and next step recommendations.
IMPACT
Users qualitative survey feedback provided insights and reassurance to stakeholders that the merger was going smoothly. Faculty were excited about the new website and viewed it as a valuable resource.
Behavioral analysis of task success/failures, time to complete, click and other quantitative data helped to uncover two major pain areas on the site: categorization and navigation.